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NUVIAD ACQUIRES REALVU VIEWABILITY OPERATIONAL ASS...

NUVIAD today announces that it has acquired the operational assets of RealVu and will expand the availability of viewable impressions throughout its entire supply. This acquisition allows NUVIAD to enhance their hyperlocal marketing offering, specifically in the US, where local ad spend is expected to hit $151.2 billion in 2018.

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Introducing Native ads on NUVIAD Mobile RTB

Native advertising. Everyone is talking native in the past year with more publishers offering native ad spaces. We refer to native advertising where ads are seamlessly integrated into the overall look and feel of apps. While focusing on mobile …

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