US Election 2016: The Rise of the Location Based Native Ads

During 2015 we have witnessed a few trends in the mobile advertising space that make a perfect fit for political and election campaigns. First trend is accurate Geo tagging which is based on GPS data, and the second one is rapid adoption of Native ad formats.

  • Native ad formats with user GPS based GEO location and NUVIAD’s profiling engine are the perfect tool for election and political campaigns.
  • Native formats sky-rocketed by a whopping x8 in 2015
  • GPS based GEO tagging grew by 50% in 2015

 

GPS Tagged Ad Requests Grew by 50% During 2015

Percentage of US mobile in-app requests with GPS data in 2015

Percentage of US mobile in-app requests with GPS data in 2015 (source: NUVIAD, MetaMarkets)

When analyzing the US mobile in-app traffic we processed during 2015 from the major mobile exchanges, we see that roughly 60% of the traffic is geo tagged with accurate GPS location of the user (compared to IP resolving methods which are used for desktop traffic).

The rate of ad requests with accurate GPS location has grown during 2015 from about 40% in Jan 2015 to 60% in Dec 2015.

 

 

 

 

Adoption of Native Ad Formats is Huge

2015 US Native Ads Availability (Bil Auctions)

2015 US Daily Native Ads Availability (Billion Auctions, source: NUVIAD, MetaMarkets)

Second and even more impressing trend we see is the increasing availability and rapid adoption of Native Ads from leading mobile app publishers.

While more traditional formats are still a viable tool, Native ad formats are much more subtle and produce superior performance mainly since they are well integrated in the overall user experience and are much less intrusive.

 

 

 

Combining these two trends with NUVIAD’s advanced profiling engine makes it the perfect tool for political and election campaigns for both local mobile advertising and content promotion.

 

Targeting your message based on audience demographic

Let’s say that you want to promote a candidates message to women in Concord, New Hampshire – you can easily get a demographic analysis using the NUVIAD campaign planner.

Now you can get a clear picture about the total potential impressions, gender split, OS split, most common used apps in the area, where people are coming from, ad pricing in the last 7 days and much more.

NUVIAD Demographic Analysis

NUVIAD Demographic Analysis on 2 S Main St, Concord, NH 03301, USA

 

Go Native with NUVIAD – Get a live demo and learn how you can harness the power of Mobile location, native ad formats to deliver your candidates message to the right audience in the right location and at the right time.

 


Rafi Ton

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