New and Improved Reporting system

Over the past few weeks, we’ve been hard at work implementing a new and improved backbone data warehouse solution to meet our exponential growth here at NUVIAD.

In response to reports requested from our platform, I’m happy to announce that we’ve completed a massive implementation of Amazon Redshift Spectrum as the backbone of our data warehouse (if you are really interested in the real tech stuff, follow this link).


As more and more partners moved to an API based media buy, we witnessed massive growth in reports requested, real-time analytics and longer report periods requested from our platform. To meet this growth and enable better scaling we implemented Amazon Redshift Spectrum, which enables us to run Amazon Redshift SQL queries against exabytes of data directly stored in Amazon S3.


Limitless Scalability: which means that we can run queries against massive scale of thousands of instances if needed, so queries run quickly, whether processing a terabyte, a petabyte or an exabyte.

Fast Performance: Due to its massive processing task distribution among thousands of instances, Amazon Redshift Spectrum delivers super-fast performance whether it is for ad-hoc analysis on large unstructured data sets in Amazon S3 or frequent analysis on structured data sets in Redshift tables.

In parallel, we doubled the capacity of our in-memory database to allow longer intervals to be queried in real-time, thus further improving the speed of report production.


Feel free to contact us and our tech team with any questions you may have. We will be happy to discuss the benefits of our new and improved reporting capabilities.

Rafi Ton

With 7 years of experience in the AdTech industry and 15 years in leading technology companies, Rafi Ton is the founder and CEO of NUVIAD. He enjoys exploring new technologies and putting them to use in cutting-edge products and services, in the real world generating real money.

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